December 3, 2022


#BoycottMalabarGold trends as company’s ‘Akshaya Tritiya’ ad featuring Kareena Kapoor Khan ruffles feathers..

2 min read

A section of social media users took offence to the new Akshaya Tritiya ad released by Malabar Gold and Diamonds featuring Kareena Kapoor Khan, for apparently hurting Hindu sentiments with their new ad on the occasion of Akshaya Tritiya.  

The ad features the actress decked in traditional attire and elaborate jewellery, but allegedly without a bindi on her forehead.

Pointing out that for a married woman, sporting a bindi on festivals is part of the Hindu tradition, netizens expressed rage on Twitter over the ‘discrepancy.’ 


“Every Hindu woman puts bindi on her forehead as foremost adornment be it festival.But advertisement features Kareena without bindi.This is an insult to Hindu religion.#MalabarGold & Diamonds is disregarding Hindu religious traditions.‼️ #No_Bindi_No_Business #Boycott_MalabarGold,” wrote a Twitter user. 

“#NoBindiNoBusiness #malabargold #AkshayaTritiya #Hindu Kareena if forget hindu festivals and role of bindi after marriage in hindu dharma then she should avoid such advt to just earn money. Malabar gold if don’t  know about hindu festivals and about bindi then its shameful,” pointed out another user. 

“#KareenaKapoorKhan  without a Bindi in #MalabarGold ad on Akshaya Tritiya? Malabar Gold Explain what the advertisement is for?
#Boycott_MalabarGold #No_Bindi_No_Business,” asked a Twitter user. 

“If #MalabarGold does not know to respect hindu culture and hindu festival then stop advertising in the name of hindu festivals. First learn to respect hindu culture. #Boycott_MalabarGold 
#No_Bindi_No_Business,” tweeted yet another user. 

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